The STRATEGY:
Keeping the brand’s aims and core values, as well as my own content creation style, I created two visually captivating pieces of content that showcases the prize of the competition (a stay in Walden Lakehouse), the important details the audience needs to know about entering the competition, as well as demonstrating the beauty that the area had to offer.

To ensure success, the key point was to maintain my own style of content creation while integrating the brand’s brief and core values to demonstrate a natural collaboration which encourages the viewer to engage.