CORONA ISLAND X Joshua Nueva - 2023 - Case Study
The BRAND:
The BRIEF:
CORONA launched their competition to win a 5-night stay on Corona Island in the Caribbean sea in Colombia.
I was tasked to increase activation reach, and to encourage the Irish market to engage in an enter-to-win competition through product purchase during a set time frame.
The STRATEGY:
Keeping the brand’s aims and core values, as well as my own content creation style, I created a visually captivating video that showcases the prize of the competition (a trip to Corona Island), the important details the audience needs to know about entering the competition, aswell as demonstrating the beauty that the island has to offer.
The key point is maintaining my own style of content creation while integrating the brand’s brief and core values to demonstrate a natural collaboration which encourages the viewer to engage.
The CONTENT:
